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I write code and I write words. Most days that means shipping a small product, fixing a bug, or drafting a post about why an app behaves the way it does.

I am interested in the place where psychology meets software. A lot of what feels like a technical decision is really a decision about how people think, notice, and get pulled back in. I try to name those patterns plainly, in the products I build and the ones I use.

This site is where I keep both halves of that work: notes on things I am building, and essays on the psychology behind technology. No schedule, just when there is something worth saying.

If you want to reach me, add your contact details here. I read everything that comes in.